More than a beach bag: Basma is an attitude. Simple lines, vibrant colors, and an energy that tells the story of freedom under the sun.
For Basma, we executed a strategic rebranding to define a vibrant and recognizable identity, in line with the brand’s colorful and creative spirit. Through work on positioning, visual image, and storytelling, we highlighted the uniqueness of the beach bags, transforming them into true style statements. A project designed to express energy, freshness, and personality in every detail.
jordan x italy
november 2023
The Basma campaign tells the story of summer freedom and irreverence. Two girls sneak into a villa for a swim, but are caught. In their escape, they leave behind the bags, which capture the attention of the owner. Basma thus becomes the symbol of a light and spontaneous summer, capable of winning over anyone, even by chance.