In the pharmaceutical sector, innovation and social responsibility have become essential for success. Moonwalks is proud to present a revolutionary project with the client "it's a medical affair," a Swiss pharmaceutical company that was seeking something different. They weren't looking for a traditional partner from the pharmaceutical world but for a entity like Moonwalks, which thinks outside the box and understands where the market is heading. The collaboration led to a radical change in the business strategy, with the goal of becoming the next generation of pharmaceutical companies, placing social responsibility and environmental sustainability at the core.
"it's a medical affair" is not just a pharmaceutical company. It's a company that believes in complete transparency, sustainability, and fair trade. Its mission is to provide innovative and effective healthcare solutions while maintaining social and environmental commitment. The vision of "it's a medical affair" is bold and unique, bringing a breath of change to the pharmaceutical industry.
Moonwalks worked closely with "it's a medical affair" to redefine the business strategy. This involved a complete packaging overhaul, making it more consumer-friendly and accessible. Additionally, therapeutic areas were divided into clear categories: sex, skin, hair, defense, and pain, to facilitate product selection.
A crucial part of the project was identifying and engaging 50 global medical opinion leaders, turning them into ambassadors for "it's a medical affair" products. This strategy increased visibility and credibility in the industry. Moreover, the launch of e-commerce was an extraordinary success, offering customers a convenient way to access "it's a medical affair" products.
"it's a medical affair" has transformed into a next-generation pharma company, with a clear mission: to combine pharmaceutical innovation with social and ecological responsibility. This unique approach is attracting attention from the industry and consumers seeking high-quality and sustainable pharmaceutical products.
it’s a medical affair
2023
The collaboration between "it's a medical affair" and Moonwalks is an extraordinary example of how a radical change in business strategy, social responsibility, and sustainability can lead to unprecedented success in the pharmaceutical sector. The future of "it's a medical affair" is bright, with further initiatives and campaigns planned for the future. "it's a medical affair" is redefining the pharmaceutical industry with a bold vision and core values of transparency and sustainability. The partnership with Moonwalks has given rise to a next-gen pharma company that is ready to shape the future of the industry.