For MINOBOSSI, we developed a strategic rebranding journey aimed at redefining the brand’s positioning. From analyzing the identity to building a new visual and verbal narrative, each phase was designed to strengthen the brand’s coherence and enhance its uniqueness. A targeted effort to connect aesthetics and strategy, creating a solid and recognizable identity.
etherea
january 2024
The campaign interprets the essence of lightness through an ethereal visual concept, where intangible veils and soft lights create a sophisticated atmosphere. The bags stand as timeless style icons, enhanced by a minimalist and refined aesthetic. A project that combines visual research and brand identity to convey a contemporary and distinctive elegance.
The Instagram feed of “Etherea” is built as a harmonious visual flow, where soft-toned images and transparencies alternate with texture details and close-ups of the bags. The neutral and luminous palette creates aesthetic coherence, while the play of solids and voids gives the feed breathing space. Brief poetic captions accompany the posts, emphasizing the lightness and elegance of the campaign.