For MINOBOSSI, we developed a strategic rebranding journey aimed at redefining the brand’s positioning. From analyzing the identity to building a new visual and verbal narrative, each phase was designed to strengthen the brand’s coherence and enhance its uniqueness. A targeted effort to connect aesthetics and strategy, creating a solid and recognizable identity.
the clouds atelier
september 2024
The campaign transforms the forest into a dreamlike setting, where clouds dance among the trees and the models, like modern nymphs, embody lightness and elegance. Our bags seamlessly blend into this ethereal narrative, becoming symbols of a design that unites nature and timeless refinement.
MINOBOSSI’s corporate identity is defined by a minimal and elegant aesthetic, where the essential packaging enhances the brand’s refinement with meticulous details and high-quality materials. The concept store, designed with AI, combines clean lines and contemporary design, creating an immersive and captivating space that reflects Minobossi’s sophisticated and innovative soul.
MINOBOSSI’s website is elegant and minimal, with a clean design that highlights photography and the product. Inspired by contemporary maisons, it offers an immersive visual experience, where every detail enhances the brand’s refinement and the quality of the collections.
MINOBOSSI’s Instagram reflects the same ethereal and sophisticated TOV as the campaign, with a curated feed that alternates evocative videos and campaign shots with minimal product photos. A clean and harmonious aesthetic, where every image tells the story of the brand’s lightness and elegance with visual coherence and emotional impact.