In the dynamic world of retail and e-commerce, a clear brand identity and effective marketing strategy are essential for success. Moonwalks is excited to present another remarkable transformation project, this time in collaboration with Okkia, a brand that has undergone an incredible metamorphosis. Through brand repositioning, Okkia has achieved remarkable results, including expansion into 800 retail locations in Europe and a significant increase in e-commerce revenue, quadrupling its performance while keeping marketing costs below 15%. Before our partnership with Moonwalks, Okkia had the potential to shine, but it was in need of a radical transformation to reach new heights of success. Moonwalks understood the challenge and worked in synergy with Okkia to completely redefine the brand identity, leading to remarkable results.
The crucial starting point was a comprehensive repositioning of the Okkia brand. This involved clearly defining the brand's values and mission. Moonwalks created a new visual identity and communication concept that conveyed Okkia's new vision. The result was a completely revamped and consistent brand image that immediately captured consumers' attention and generated strong interest.
One of the most notable achievements of Okkia was its impressive expansion into a network of retail locations in Europe. Thanks to the new brand identity and marketing strategy developed by Moonwalks, Okkia experienced exponential growth, reaching the remarkable figure of 800 stores across Europe. This is a clear sign of the effectiveness of brand repositioning in capturing the interest of retailers and consumers.
But Okkia's success didn't stop at retail. With the launch of its e-commerce platform in January 2023, the brand achieved another remarkable milestone. In a short period of time, Okkia's e-commerce revenue quadrupled. A key element of this success was the impeccable control of marketing costs, consistently kept below 15%. This demonstrates the efficiency and effectiveness of Moonwalks' marketing strategy.
Okkia is now known for its specialization in entry-level price eyewear with irresistible designs. These glasses offer a perfect blend of style and affordability, capturing the hearts of consumers looking for high-quality products at accessible prices. With this new product focus, Okkia has secured a special place in the hearts and wardrobes of many people.
the eyewear revolution
2023
The collaboration between Okkia and Moonwalks is a compelling example of how a shared vision and strategic partnership can lead to exceptional results. Moonwalks is proud to have contributed to this extraordinary transformation and continues to support Okkia in its mission to consolidate and expand success in the retail and e-commerce sectors.
Okkia has become a successful brand in Europe, with a wide network of retail locations and rapidly growing e-commerce, all thanks to its brand image transformation and strategic partnership with Moonwalks.
