For OKKIA, we developed a rebranding strategy aimed at strengthening the brand’s positioning in the market. Through an integrated approach, we redefined the visual identity and tone of voice, creating campaigns capable of conveying a fresh and dynamic image. A strategic journey aimed at enhancing the brand’s personality and consolidating its recognizability.
endless azzurro
june 2024
The Endless Azzurro campaign for OKKIA is a visual immersion in the splendor of the sea of the Island of Elba. Set aboard a caique, amidst golden reflections and endless shades of blue, it tells the story of the freedom and carefree spirit of summer. The glasses become essential travel companions, captured in shots that highlight the light, movement, and energy of the sea, with a fresh and sophisticated aesthetic.