Okkia

brand building e-commerce wholesale social media advertising

For OKKIA, we developed a rebranding strategy aimed at strengthening the brand’s positioning in the market. Through an integrated approach, we redefined the visual identity and tone of voice, creating campaigns capable of conveying a fresh and dynamic image. A strategic journey aimed at enhancing the brand’s personality and consolidating its recognizability.

Campaign name

jungle notturna

Year

novembre 2023

Jungle Nocturna is a visual journey where reality fades into imagination. Wearing Okkia glasses, the protagonist enters a vibrant, color-filled nighttime jungle, surrounded by pulsating lights and an endless party. A dreamlike exploration that transforms the gaze into an experience.

Titling

“Wear, look, lose control.”
A simple gesture opens the doors to Jungle Nocturna, where the night explodes in colors, sounds, and visions you wouldn’t expect.

Thanks for joining us on this journey of creativity and innovation! Remember, success is like good music - it's meant to be shared. But beware, the contents of this email are highly contagious; you might catch the Moonwalks enthusiasm! Don't worry, smiles are our favorite side effect.

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Okkia

“Wear, look, lose control.”A simple gesture opens the doors to Jungle Nocturna, where the night explodes in colors, sounds, and visions you wouldn’t expect.

“Wear, look, lose control.”
A simple gesture opens the doors to Jungle Nocturna, where the night explodes in colors, sounds, and visions you wouldn’t expect.