For OKKIA, we developed a rebranding strategy aimed at strengthening the brand’s positioning in the market. Through an integrated approach, we redefined the visual identity and tone of voice, creating campaigns that convey a fresh and dynamic image. A strategic journey aimed at enhancing the brand’s personality and consolidating its recognizability.
the family affair
october 2024
The campaign unfolds within a villa, exploring the dualism between past and present. The video gracefully alternates between the three protagonists as children and adults, creating a visual story that celebrates the evolution of style and identity. The glasses become the thread that ties this narrative together, symbolizing continuity and timeless personality.