For OKKIA, we developed a rebranding strategy aimed at strengthening the brand’s positioning in the market. Through an integrated approach, we redefined the visual identity and tone of voice, creating campaigns capable of conveying a fresh and dynamic image. A strategic journey aimed at enhancing the brand’s personality and consolidating its recognizability.
untold
september 2024
The Untold campaign for OKKIA takes place in a library, where the unspoken drives the narrative. Amidst suspended glances and silent gestures, three models reveal hidden stories. The glasses become symbols of identity, uncovering what remains between the lines.