For Oribu, we developed a rebranding that combines the essentiality of Japanese aesthetics with the warm authenticity of Italian lifestyle. Through targeted work on positioning, visual identity, and storytelling, we created an image that reflects the balance between minimalism and conviviality. A project designed to enhance the brand’s dual nature, making it recognizable and consistent in every detail.
one of these days
october 2024
The campaign comes to life in a Tuscan farmhouse, where Japanese simplicity meets the warm simplicity of Italy. A mix of authentic details and natural atmospheres that tells a lifestyle of balance, beauty, and care for the essentials. An Imperfect Perfection.
Oribu’s corporate identity blends Japanese aesthetics with contemporary design. Clean lines, the use of kanji, and minimal details create an essential and refined visual identity. The concept store reflects the brand’s values: balance, simplicity, and harmony between nature and modernity..
Oribu’s website reflects the essence of the brand with a clean and sophisticated design, inspired by Japanese aesthetics. The meticulous attention to spacing, element arrangement, and details creates a perfect visual balance, where every space has a specific function. The minimal and elegant interface highlights the products, offering a smooth and immersive experience that reflects the brand’s philosophy of simplicity and harmony.
Oribu’s Instagram for “One of These Days” tells the beauty of everyday gestures through shots that feel like they’ve been taken from family albums. An intimate and spontaneous aesthetic, where simplicity becomes elegance, and every image reflects the authenticity of the brand.