For Studio Flo, we developed a rebranding that highlights the brand’s sophisticated elegance, inspired by a minimal and refined aesthetic. Through strategic positioning and a carefully crafted visual identity, we defined an image that reflects its contemporary and timeless essence. A project designed to enhance the quality of the bags with a high and distinctive tone of voice.
sottovoce
november 2024
Inspired by the structure of a theatrical play, the campaign unfolds in three acts set in a labyrinth, a marble quarry, and a gypsum museum. Each space represents a stage of a symbolic journey, where the bags emerge as works of art in dialogue with architecture and material. A visual story that celebrates form, light, and the contrast between solids and voids.
Studio Flo’s corporate identity reflects the essence of a high-end maison, with an aesthetic that whispers elegance and refinement. Every visual element, from materials to finishes, communicates discreet and timeless luxury, highlighting the excellence of Italian craftsmanship.
Studio Flo’s website is essential and elegant, with a design that centers around evocative images and product details. A clean aesthetic that enhances the refinement of the bags, allowing space for their form and material.
Studio Flo’s Instagram alternates campaign shots and product details, telling a story in three acts. Each bag emerges as a revealed sculpture, with an essential aesthetic that reflects the art of unveiling the essence.